Black Friday 2009 Sales: Should Your Franchise Unit Join the Hype …
The key is to take benefit from the hype and buzz first and profits second. Buzz is intangible benefit to your brand name – a hyped brand name is far more valuable than mere profits. This one day of the year is the instant publicity for your brand name (and stores) – think Black Friday as a ‘30 Seconds to Fame’ or ‘American Idol‘ show, where short performance (in this case, sales campaign) can enhance your success for the whole year and more. …
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